Lean, mean, and stunning. The C43, Alfa Romeo F1 Team Stake’s 2023 challenger, was unveiled during a dual launch event in Zurich and at the team headquarters in Hinwil, Switzerland.
The world of Formula One already has a challenger for the title of the most beautiful car on the grid. The C43, in a stunning red and black livery, will lead Valtteri Bottas and Zhou Guanyu in the 2023 World Championship as the team strives to improve.
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As the drivers took the covers off the car at the team’s Hinwil base, CGI images and videos of the C43 were released to the media and fans, bringing the new Alfa Romeo F1 Team Stake car to life in all its glory. The C43 was assembled from raw materials and broken parts in an impressive video. This is a metaphor for how the team is made up of different people who work together, each of whom is important to the team’s success. The C43 was also made available in Augmented Reality for all fans to bring into their homes in an interactive trip created by team partners, JigSpace, to enhance the fan experience further.
The livery, created by Alfa Romeo’s Centro Stile, incorporates the expanding list of brands affiliated with the team, including prominent locations for Alfa Romeo and new title partner, Stake, and recent acquisitions highlighting the team’s increasing appeal to businesses across a variety of industries. With unmatched access and a relentless drive for innovation beyond technical issues, Alfa Romeo F1 Team Stake has distinguished itself as a pioneer among Formula One teams in the previous several seasons.
Following the Hinwil unveil, the drivers met with Team Representative Alessandro Alunni Bravi, Technical Director Jan Monchaux, reserve driver Théo Pourchaire, and a group of fans who had been brought closer to the team for the occasion at the TV studios in Zurich. They also participated in an online press conference with media worldwide.
The C43 is an evolution of last year’s successful challenger, the C42, designed by the technical team led by Jan Monchaux and powered by a new Ferrari engine unit: nonetheless, due to the FIA’s limited but significant modifications in regulations, the C43 features various upgrades and entirely new parts, with its overall development path still promising a steep improvement curve.
The vehicle has been stripped of its “winter livery,” a piece of…
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