Harley-Davidson Launches H-D Collections, A Grouping of Lifestyle Apparel Lines Defined by Heritage and Craftmanship

Building on 120 years of moto culture, H-D Collections honors the past,
while driving Harley-Davidson apparel into the future

MILWAUKEE, WI – February 14, 2023 – (Motor Sports NewsWire) – Harley-Davidson is excited to announce H-D® Collections, a grouping of unique and distinct lifestyle apparel lines, defined by the heritage and authenticity of Harley-Davidson, the most desirable motorcycle brand in the world, will launch on hdcollections.com on March 9, 2023.

With over 120 years of craftsmanship and heritage under its belt, Harley-Davidson has shaped motorcycle culture while driving its relevance far beyond the world of two wheels. As part of H-D’s continued growth strategy, H-D Collections aims to connect authentically with consumers who identify with the adventurous spirit of Harley-Davidson. Through curated products, experiences and collaborations, H-D Collections seeks to honor the past, while driving the motorcycle brand into the next 120 years and beyond.

“With H-D Collections we’re excited to celebrate two elements of our heritage: design and craftsmanship,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “H-D Collections brings together the many facets of moto-culture lifestyle, paying tribute to our heritage with both Harley-Davidson Originals and Authorized Vintage, while pushing the limits of design, form and function with Bar & Shield.”

H-D Collections is launching with three unique product lines: Bar & Shield by Harley-Davidson, Harley- Davidson® Originals, and Harley-Davidson® Authorized Vintage, in addition to planned collaborations.

• Bar & Shield by Harley-Davidson is a new, elevated lifestyle product line. Mirroring the study and craftsmanship associated with Harley-Davidson heritage, Bar & Shield is inspired by the unique combination of engineering, functionality and motorcycle culture. The line, which takes its name from the phrase historically used to describe the classic Harley-Davidson logo, is designed by Creative Director of Apparel Design Louise Goldin and her team to bring a new spirit into the evolution of Harley-Davidson apparel.
• Harley-Davidson® Originals looks to the brand’s rich heritage for inspiration, coming to life as a modern interpretation of the classics. The items in this product line embody the history of Harley- Davidson worn by fearless racers, notable personalities, artists, everyday riders and enthusiasts for generations.
• Harley-Davidson® Authorized Vintage is…