Heineken is delighted to partner with Red Bull Racing driver and Dutch global F1 superstar Max Verstappen ahead of what promises to be yet another exceptional racing season.
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Verstappen will be an official Heineken 0.0 ambassador to champion responsible consumption. The partnership, which brings together two Dutch icons, will aim to engage the next generation of fans through a series of creative activations, including an exciting new gaming initiative: Player 0.0.
Heineken has promoted ‘When You Drive Never Drink’ with the help of high-profile motorsport partnerships since entering F1 in 2016. Heineken also announces a partnership with Oracle Red Bull Racing – bringing together two innovators and giants of the sport.
With less than two weeks until the start of the 2023 season in Bahrain, Formula 1 global partner Heineken has announced a new global partnership with Dutch international F1 superstar Max Verstappen ahead of what promises to be another outstanding racing season.
The partnership between the most popular beer in the Netherlands and the most popular driver in the Netherlands aims to get the next generation of fans involved through a series of creative and meaningful activities focusing on responsible drinking.
First up will be Player 0.0 – an exciting new gaming initiative that Heineken and Verstappen are working on to create a unique virtual racing experience for fans, culminating in winning gamers to race against some of the world’s best drivers.
The current world champion, Verstappen, has also been announced as Heineken’s official 0.0 ambassador to help encourage responsible consumption through a series of sponsorship activations, including the ongoing ‘When You Drive, Never Drink’ campaign.
Max Verstappen, the current F1 world champion, said:
Being from the Netherlands myself, partnering up with an iconic Dutch brand like Heineken is exceptional. People who know me know that I am very determined, and as a driver, I do not want to leave any room for error. That’s why I am excited to join the ‘When You Drive, Never Drink’ campaign to help raise awareness for responsible consumption. And being an avid gamer and passionate Sim Racer myself, I’m thrilled to be playing a part in the new gaming initiative being developed called Player 0.0.
Christian Horner, Team Principal Oracle Red Bull Racing, commented:
Any great team needs a series of great partners to help…
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