Event Listing Best Practices

You’ve spent countless hours planning your season of events and naturally want them to be well attended, engaging, fun, and successful. By utilizing the best practices and MSR insights below you’ll increase the likelihood of encouraging more participants to attend your events, and ensure they have the information they need to have a great time and come back for more. 

List Your Events on MSR Early

Listing and promoting your event early helps create momentum and allows you to reach a larger audience. We recommend opening your event for registration at least 6-8 weeks in advance to ensure a wider reach. This also helps your potential participants clear out their schedules and make travel arrangements if necessary. Everybody is busy, and calendars fill up quickly with competing activities. The sooner your participants can commit to your event, the better. 

Did you know that 55% of event registrations occur during business hours Monday-Wednesday? Keep this in mind when considering what day to open your events for registration. 

MSR sends an email with upcoming events within 300 miles of a participant’s location at the beginning and middle of each month. This email generates a significant amount of event registrations every month that you may be missing out on if your upcoming events haven’t yet been listed. 

Use Multiple Channels

What are channels? Channels are the methods you use to communicate and promote your event. Examples of channels include email, text messaging, social media, print materials, radio, TV, word-of-mouth, etc. When marketing your events it is important to use multiple channels in order to expand your reach into the largest possible target audience. By using a mix of channels, you’ll reach more people and increase the likelihood of a well attended and successful event. 

Be sure to tailor your message for the channel and focus on the strengths of each. For example, if you want to reach a wider audience, consider using social media channels like Facebook, Instagram, and Twitter. Identity hashtags that your target audience are likely to follow and incorporate them into your message (#trackday, #autocross, #hpde, #karting, etc). For more targeted campaigns, consider using email or text messaging. Utilize your People list within MSR to send all of your existing loyal members a text message whenever you open a new event for registration. Work with your partners/sponsors and ask them to promote your events on their social…