New Board Officers Elected to Lead Motorcycle Industry Council

DEREK BROOKS OF YAMAHA, JOHN HINZ OF KTM
TO SERVE AS CHAIR AND VICE CHAIR

IRVINE, CA – March 22, 2023 – (Motor Sports NewsWire) – The Motorcycle Industry Council Board of Directors elected new officers to lead the powersports industry in 2023. Derek Brooks, motorcycle product line manager, Yamaha Motor Corporation, U.S.A., was appointed chair; John Hinz, CEO of KTM North America, Inc., was appointed vice chair; and Jim Woodruff, CEO of National Powersport Auctions, will remain secretary and treasurer. MIC also welcomes new board members Bill Savino, senior manager of sales support for American Honda Motor Co., Inc., replacing Chuck Boderman, who retired this year; and Eric Sievers, director, sales planning and analysis at Kawasaki Motors Corp., USA, replacing Bill Jenkins, who also retired this year.

“It’s a great honor to be elected chair of MIC,” Brooks said. “Over the past couple of years, we’ve seen encouraging growth in our industry, no doubt spurred by the pandemic as people looked for new ways to recreate. We need to continue nurturing these new and returning riders, keeping them excited and engaged so they can pass their love and enthusiasm on to friends and family. This means I will be keenly focused on policy and market issues facing our industry, including ensuring motorized two-wheelers have a voice in transportation plans, and that riders have access to OHV spaces. I also want to thank out-going Chair Chuck Boderman for his leadership and his unwavering support of the powersports industry and for MIC as its industry association.”

“This is truly a time of opportunity,” said Hinz. “MIC’s market expansion effort, Ride With Us, has shown great results, inspiring more people to consider motorcycling on the dirt or on the street. I look forward to continuing this effort and supporting MIC as we find more ways to open the doors to motorcycling to even more people.”

“Together, we have done a remarkable job navigating the past few years, which were filled with unprecedented obstacles and surprises,” said Woodruff. “While our industry, like all others, will continue to face challenges, we are well-positioned at the MIC to serve the needs of our powersports industry —manufacturers, aftermarket, dealers, services, and of course, our riders and customers. I look forward to continuing my role as Secretary/Treasurer.”

The MIC Board of Directors includes representation from across powersports. Serving the 2023 term…