BRP Announces the Winners of the 5th BRP International Design Competition

Through the student contest, BRP gives back to the community by investing in the next generation of design professionals

ROVANIEMI, FINLAND – March 24, 2023 – (Motor Sports NewsWire) – BRP Inc. (TSX: DOO, NASDAQ: DOOO) proudly announced yesterday the winners of its 5^th International Design Competition. 42 students from 6 universities located north of the 45^th parallel took part in its design contest which took place between September 9 and December 20, 2022. Participants were asked to design an alternative personal transportation device, capable of accommodating an occasional passenger and offering storage space for daily needs. The product had to facilitate access to and from cities, in a safe and sustainable manner. Participants also had to consider cold-climate imperatives such as snow and ice.

“The participants demonstrated creativity, ingenuity and foresight as they tackled important issues pertaining to sustainable urban mobility. I thank them for their hard work and dedication in creating innovative solutions and concepts. I would also like to extend my gratitude to professors and mentors, as well as to our jury members”, declared Denys Lapointe, Chief Design Officer at BRP. “It is an honor for the BRP team to encourage the professional development of young design talents, who will eventually contribute to creating a better world”, he concluded.

A wealth of learning
The competition allowed students to put into practice their academic, technical and creative skills, while benefiting from advice and mentoring from BRP employees. For the first time in its history, the competition was endorsed by the World Design Organization, as participants were challenged to consider and incorporate some of the United Nations’ Sustainable Development Goals in their concepts.

Winners were announced during Arctic Design Week in Rovaniemi, Finland. This weeklong forum, which is celebrating its 15^th anniversary under the theme Better Future with Arctic Smartness, promotes northern design expertise and business while inspiring designers, students, scientists and artists from around the globe. In addition, the competition’s 10 finalists attended Arctic Design Week, along with some of their professors and members of the BRP team.

And the winners are…

The first prize winner is Mrs. Madilynn Cadaret, from College for Creative Studies (Detroit, USA). Madilynn won the jury members over with her autonomous vehicle concept and her audacious…