VALCOURT, QUEBEC, CANADA – March 30, 2023 – (Motor Sports NewsWire) – BRP Inc. (TSX: DOO, NASDAQ: DOOO) is proud to lead the powersports and marine communities with initiatives promoting safety, the environment and riding etiquette with its Responsible Rider program. Today, BRP is broadening its impact by announcing three-year partnerships with two organizations equally committed to empowering all those who ride to do so responsibly: Tread Lightly! and RideSafe.
“The Responsible Rider program was born out of our deeply held belief that when all riders look out for each other, engage in safe experiences and are mindful of the environment, they help build a more caring community and preserve our playgrounds for future generations,” says Anne-Marie LaBerge, Chief Marketing Officer at BRP. “We are taking bold steps to encourage all riders to ride responsibly and are thrilled to welcome new partners to further our impact. By teaming up with Tread Lightly! and RideSafe, we will drive positive change and ensure our next ride is as good as the last.”
Tread Lightly!
Tread Lightly! is a nonprofit organization with a mission to protect and enhance recreation access and opportunities by promoting outdoor ethics to heighten individuals’ sense of good stewardship.
Over this three-year partnership, Tread Lightly! and BRP have committed to developing trainings and other tools dedicated to driving positive change through BRP’s worldwide dealer network and all powersports riders. Training will be delivered online and cover subjects based on the Responsible Rider program’s three pillars: Safety, Environnement and Riding Etiquette, and will be available in French, English and Spanish.
“In the past few years, we have seen rapid growth in motorized recreation all over the US. Tread Lightly! has heard regularly about the need to better educate these enthusiasts on how to be respectful and responsible,” says Matt Caldwell, Executive Director, Tread Lightly!. “This partnership with BRP provides every enthusiast with the tools to ‘do your part’ to ‘protect the fun’.”
RideSafe
The mission of RideSafe is to significantly reduce the number of powersport injuries and fatalities by inspiring children and adults to wear helmets and proper safety gear and obtain safety certification before operating powersports equipment.
During this three-year partnership, RideSafe and BRP have committed to educating young riders and their families on how to…
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