American Motorcyclist Association Expands Marketing and Communications, Refocuses Resources on Membership Analysis and Support

Joy Burgess appointed to new role of Director of Marketing & Communications

PICKERINGTON, OH –  (Motor Sports NewsWire) – The American Motorcyclist Association is creating a new Marketing & Communications Department with a dedicated director position, while simultaneously establishing a razor-focused Department of Membership that will drive the quality and responsiveness of member retention and services.

“Effective marketing work is done through many channels — digital, print, direct mail and in the real world of events, all with an eye on both big data and individual member feedback,” said AMA Chief Operating Officer James Holter. “Previously, these responsibilities were consolidated in the Membership Marketing & Services Department. That was the right structure at the time, but opportunity calls for a new approach that better leverages AMA resources and gives our directors more support to grow the AMA with expanded outreach, broader engagement and improved member service.”

Joy Burgess, previously Deputy Director of Communications and Managing Editor, will be responsible for creative marketing efforts, public relations, corporate communications, volunteer outreach and recreational riding activity. She will continue to contribute to AMA editorial channels, including American Motorcyclist magazine, as needed.

“Our job will be simple: to tell more motorcyclists about the AMA and to tell more non-riders about motorcycling. We will deliver that message in many ways, across a variety of media,” Burgess said. “I’m looking forward to expanding my team with the right people to help get that job done.”

Burgess is currently searching for a Corporate Communications Specialist, Event Manager and Associate Sales Representative to expand AMA capabilities in those areas.

Amanda Donchess, who served as Director of Membership Marketing and Services, takes on the role of Director of Membership, where she will focus on member retention, support, fulfillment, quality control and data analytics.

“Retaining a member begins the day that member joins the association,” Donchess said. “First and foremost, we must deliver on our brand promise, exceeding member expectations for service and fulfillment. I’m excited to grow our capacity in these areas with better market research, data analysis and simply listening in new and better ways on how we can excel.”

Mitch Boehm continues to direct the editorial content of the AMA, including American…