Mecum Auctions Drives its Digital Experience Forward with Brand-New Website Built by Americaneagle.com

DES PLAINES, IL – May 10, 2023 – (Motor Sports NewsWire) –  Americaneagle.com, a family-owned, global digital agency, is proud to announce the launch of a modern, scalable, and performant website for Mecum Auctions (www.mecum.com), built as a Headless WordPress platform. The significantly upgraded digital experience further confirms that Mecum Auctions are the ultimate destination for classic car enthusiasts.

Mecum Auctions is a world leader in collector car, motorcycle, and Road Art sales, hosting live auctions throughout the US. The company has been specializing in the sale of collector cars since the 1980s and offers approximately 20,000 lots per year, averaging more than one auction event each month.

Since its inception, Mecum has been event-driven, hosting large-scale live auctions complete with full production and television broadcasting. After the exceptional reception of its updated online remote bidding platform in 2020 and a full digital transformation of core business software, the auction house wanted to completely reimagine Mecum.com to integrate and support its next generation of growth.

Due to Americaneagle.com‘s reputation as a full-service agency and its ability to successfully craft a comprehensive in-house business solution, Mecum selected the company as its digital partner. Requirements for the new solution included the ability to automatically generate car lot pages, reduced time-to-market for engaging content creation, and unparalleled performance for end users.

“We’re thrilled to unveil the new website, which represents a major milestone for Mecum Auctions,” Americaneagle.com President Mike Svanascini said. “A culmination of hard work and cross-team collaboration, Mecum’s new, fully integrated digital solution gives it the toolkit it needs to be successful now and far into the future. We’re proud to have been a key partner in this project and are looking forward to Mecum’s future successes.”

A versatile headless digital solution decoupled the website’s front-end delivery from Mecum’s vast libraries of assets within the systems that store them. The website is powered by the WordPress content management system (CMS), providing second-to-none editing capabilities for Mecum’s internal users. A design system was created within WordPress to efficiently utilize prestructured content blocks. Now, more than 50 predefined UI components deliver specific content, such as hero images, carousel promotions,…