Sauber, whose Formula 1 team competed as Alfa Romeo until the end of this season, will make a further announcement regarding its new identity once the new year begins.
Last week the FIA published its official entry list for the 2024 F1 season which confirmed the former Alfa Romeo team had been officially entered as “Kick Sauber.” While the team is run by the Sauber Group, it included the name of a sponsor, streaming platform Kick, as part of its chassis brand for next year.
However in a social media post on Tuesday the team indicated it will share more details about its plans on 1st January 2024, telling its followers: “If you think you already know, think again.”
“It seems our recently released team name has been getting a lot of attention,” it continued, adding an apparent reference to another of the team’s sponsors, Stake, whose owner founded Kick.
“While we’re not ready to unveil the final result yet, we are aware of what’s at stake. Rest assured, we’re on a mission to unleash the most exciting team identity this team has ever seen. Gone are the days of the short and sweet. We’re cooking up a feast.”
Audi is due to take over the branding of Sauber’s F1 entry in 2026. Team representative Alessandro Alunni Bravi previously stated the manufacturer’s logos will not appear on their cars before then. Last week it was announced the team’s 2024 car will be called the Kick Sauber C44.
Sauber is one of two teams changing names for next season. AlphaTauri’s chassis name has changed to ‘RB’ on the entry list for 2024. However a team spokesperson told RaceFans the new two-letter designation is a “placeholder” for their final name. Red Bull, which owns the team, trademarked the name ‘Racing Bulls’ in September.
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