Ray Evernham and Rob Kauffman acquire the IROC brand

IROC, which operated from 1973 to 2006, featured some of the greatest racers across the globe, bringing them together to compete in equal equipment on various styles of race tracks.

Evernham won three NASCAR Cup titles with legendary driver Jeff Gordon, as well as 47 races. He also helped form the Superstar Racing Experience (SRX) alongside fellow NASCAR Hall of Famer Tony Stewart and NASCAR executive George Pyne. He later left his position with the series, but remains as an investor.

An official release on Monday read as follows: “IROC Holdings LLC (IROC Holdings), a joint venture company created by NASCAR Hall of Fame member Ray Evernham and former NASCAR Cup Team Owner and venture capitalist Rob Kauffman, announced the formation of the joint venture and the acquisition of the rights to the IROC brand. Known as IROC (International Race of Champions), a series of races was held annually from 1973 to 2006. IROC brought together the greatest drivers from all forms of motorsport to compete against each other in iconic cars on historic tracks. Although the annual events ended in 2006, the legacy and recognition of the IROC brand has continued throughout the years. IROC Holdings plans to bring the historic brand back to life.

“IROC Holdings has been formed to house the business operations with the intent to have an IROC racing event in 2024 with historic IROC race cars while exploring future opportunities. The company will initially be based in Mooresville, N.C.”

The IROC series was originally created by Les Richter, Roger Penske and Mike Phelps. It was promoted as a sort of all-star motorsports event. 

Drivers competed in identically prepared stock cars (most recently the Pontiac Trans Am). Each car was set-up by the same team of mechanics in an effort to make the races a test of driver ability. The drivers invited – typically 12 – came from a broad range of racing disciplines including NASCAR, IndyCar, F1, sports car racing and sprint cars. 

Mark Donohue was the first driver to win an IROC title in 1974. His victory in the fourth and final race of that season was the last of his career. As fate would have it, he died in a wreck during practice for the 1975 Formula 1 Austrian Grand Prix at the Osterreichring.

IROC ran into financial difficulties in 2007 and went on hiatus. In March 2008, the series announced it had auctioned off…