AlphaTauri F1 team makes switch to new Visa Cash App RB identity

Although not mentioned in today’s announcement the Faenza outfit is also using the VCARB acronym, and it’s understood that it might eventually be revealed as the type designation of the RB chassis, with a final decision yet to be taken.

As reported last week the proposed Racing Bulls team name, which had been in the frame at one stage, has not been used.

Visa is the first global sponsor of both Red Bull-owned teams, and thus its logo will also appear on the RB20s of Max Verstappen and Sergio Perez, as well as on the F1 Academy entries for both outfits.

The deal represents Visa’s first major new sponsorship agreement for 15 years, while Cash App had an earlier involvement with Red Bull that was announced in 2021.

Previously known as Minardi and Toro Rosso, the Italian team is moving away from the AlphaTauri branding that it has used for the past four seasons after the end of its sponsorship deal with the clothing company.

Today’s announcement featured only the new name, title sponsors and logo, and next month’s Las Vegas event will see the unveiling of the car livery and the overalls to be worn by Daniel Ricciardo and Yuki Tsunoda.

“It’s fantastic to reveal the new identity and to welcome new partners as we embark on the next phase of the team’s F1 story,” said CEO Peter Bayer.

“Faenza is entering a new era of racing, staying true to our roots as a hothouse for talent but now with an even greater focus on competing for the biggest prizes in F1.

“We have a bold vision for the team led by myself and team principal Laurent Mekies and having future-focused partners such as Visa and Cash App alongside us on that journey is hugely exciting.”

Visa’s parallel involvement with the main Red Bull team is an indication of the scale of the deal as well as closer cooperation between the sister organisations on the commercial side.

“The birth of Visa Cash App RB is a hugely significant moment”, said Red Bull Technology’s chief marketing officer Oliver Hughes.

“The new identity is not simply a name change, it’s the start of a thrilling new journey designed to take the team to new levels of competitiveness and that’s demonstrated in the presence of one of the world’s most iconic brands as the team’s title partner.

“The team’s new identity as Visa Cash App RB leans into a future in which the team charges towards the front of the grid every…