Girard-Perregaux and Aston Martin celebrate a three-year association, five exclusive limited-edition watches and the beginning of a new cycle of creative collaboration on and off track.
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The Aston Martin Aramco Formula One Team is pleased to announce the renewal of its partnership with Swiss luxury watchmaker Girard-Perregaux. This innovative partnership’s renewal showcases an appetite to drive both brands and the collaboration forward.
The Girard-Perregaux and Aston Martin Aramco partnership has yielded three fruitful years on the track, on the road, and the wrist, with both companies accelerating their product and activation programmes.
Having first partnered with Aston Martin for its return to the Formula One grid in 2021, the team has gone from strength to strength. The 2023 season was the culmination of its best season, with eight podiums and 280 points to finish fifth in the Constructors’ Championship.
The team will continue to proudly wear the Girard-Perregaux logo as it prepares to debut the AMR24 this month ahead of pre-season testing and the F1 season opener in Bahrain.
Lawrence Stroll, Aston Martin Aramco Formula One Team Executive Chairman, said:
It’s been a remarkable three years in partnership with Girard-Perregaux. As we’ve met around the concept of innovation for performance, we’ve seen beautiful watches, memorable moments, and a collaborative relationship emerge from the partnership.
We have benefitted from collaboration, sharing ideas, and working closely to elevate everything we do. I want to thank Patrick and his team for the ride and the passion, commitment, and creativity they’ve applied to what we do together. Long may it continue.
Patrick Pruniaux, Girard-Perregaux Chief Executive Officer, commented:
It’s no coincidence that the collaboration with Aston Martin Aramco has coincided with a season of renewal at Girard-Perregaux. Together, we’ve built a partnership and a friendship, some incredible watches, and each other up, elevating perceptions of both brands. It’s been the perfect marriage, and we’re incredibly excited to continue it.
I thank Lawrence and the Aston Martin family for joining us on this journey of discovery as we returned to independence and for the energy they’ve brought to our operation. The future is brighter because of the renewal of our partnership as we innovate, create, and travel…
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