Red Bull Racing embarked yesterday on its 20th Season in Formula One with a globally live-streamed show to launch the start of the Team’s new RB20 challenger and a “Forever Rebl” campaign, which will celebrate two decades of Red Bull culture in the sport.
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To fire up the festivities, today’s 2024 Season Launch kicked off a year of celebrations that will explore the Team’s impact on F1 on and off the track and how it grew from paddock upstarts to multiple championship winners.
Forever Rebl was created to highlight the role of Red Bull culture in developing a team that has continued to push the boundaries of the sport since its F1 debut at the 2005 Australian Grand Prix. Forever Rebl will see the Team develop a series of special events and activations throughout the year, each designed to get fans closer to the Team and its 20-year history.
From building on last year’s Make Your Mark livery competition with new and even more exciting opportunities for fans to add their creative touch to this year’s car to stunning collaborations in art and fashion that will also result in exclusive merchandise, from multiple in-person events around the globe to giving fans the chance to get their hands on unique pieces of memorabilia that span the Team’s two decades in F1. Forever Rebl will put the Team’s faithful at the heart of the celebrations.
And with that spirit in mind, fans were firmly focused on today’s 2024 Season Launch. Last year, via The Paddock, the team’s fans were offered the chance to present the launch virtually on their social channels. Still, this year, for the launch of the landmark RB20, a select group of lucky fans were allowed to attend the launch in person at the Red Bull Technology Campus.
Over 350 fans, Team partners and media members packed out a state-of-the-art, bespoke built set to welcome the RB20 to the racing world. 13-time Grand Prix winner and former Red Bull Racing star David Coulthard hosted the ceremony with presenter Derin Adetosye, Team Principal and CEO Christian Horner, three-time World Champion Max Verstappen, six-time race winner and 2023 runner-up Sergio ‘Checo’ Perez and Red Bull Academy Programme drivers Emely de Heus and Hamda Al Qubaisi. The group came together to deliver a show that channelled the team’s glorious history and set up a…
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