BMW Motorrad Motorsport sets course for strategic realignment

MUNICH, GERMANY – March 13, 2024 – (Motor Sports NewsWire) – With a new management structure, BMW Motorrad emphasizes its ambitions to significantly strengthen the brand’s commitment to motorsport. As of June 1^st Sven Blusch will take over as the new head of BMW Motorrad Motorsport. Marc Bongers will fully concentrate on the operational management of the FIM Superbike World Championship (WorldSBK) engagement.

As the new head of BMW Motorrad Motorsport Sven Blusch will focus on the strategic realignment and enhance the solid base for successful motorsport in the future. Due to his previous responsibility for race and test organization at BMW M Motorsport, he contributes over a decade of motorsport expertise to his new role. Since joining
BMW M Motorsport in 2013 he has celebrated several motorsport successes with the teams. Blusch has also been highly successful in promoting young talent at BMW, developing Dan Harper, Max Hesse, and Neil Verhagen into BMW M factory drivers. His professional career also includes positions as a race engineer and data engineer, underlining his comprehensive understanding of racing dynamics.

From June 1^st  Marc Bongers will focus on the WorldSBK and lead BMW Motorrad Motorsports factory engagements to further successes. He has built the base for today’s factory-supported teams in the WorldSBK and FIM Endurance World Championship (EWC), top-notch racers were brought to BMW Motorrad Motorsport, and the BMW Motorrad Motorsport project was set on track to success.

The organizational changes underline BMW Motorrad’s commitment to a long-term and success-oriented motorsport strategy. The goal is clear: to continue living the racing spirit, to strengthen the brand on and beside the racetrack and to share the passion for motorcycle racing with fans and partners worldwide.

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the…