Formula 1 Racing

McLaren highlight tobacco sponsor with Japanese GP livery tweak · RaceFans

Mitsuru Kamikubo (Miltz) with his special artwork for McLaren

McLaren has revised its livery for this weekend’s Japanese Grand Prix.

The team has shown off a revised look for its MCL38 drawing attention to the branding of sponsor British American Tobacco.

Japanese artist Mitsuru Kamikubo, who specialises in calligraphy and graffiti art, designed the special graphics for the car. His artwork is based on Edomoji, a form of traditional Japanese calligraphy, and inspired by the work of Rahab Tantawy.

The design by Kamikubo, also known as Miltz, will appear on the team’s cars for the upcoming round at Suzuka only.

McLaren regularly adjusts its livery during the course of a season to draw attention to different sponsors or acknowledge landmarks in its history. Last year it ran a special design at the Monaco Grand Prix to celebrate its successes in motorsport’s ‘Triple Crown’ of events, including the Monte-Carlo street race as well as the Indianapolis 500 and Le Mans 24 Hours.

McLaren also ran special liveries for sponsors at the British, Singapore and Abu Dhabi grands prix.

This is the fourth year McLaren has produced a variation on its livery to promote BAR, since Formula 1 loosened its restrictions on teams altering the look of their cars. “We have seen the successes of the campaign in showcasing the incredible creativity of these talented and undiscovered artists for the world to see on our race cars,” said chief marketing officer Louise McEwen.

“When I first became a freelance artist, I never thought an opportunity like this was possible,” said Kamikubo. “This is the biggest international project I have ever done.

“As I continue to build my profile as an artist, I want my artwork to champion the rich traditions of Japanese writing culture, such as Edomoji, but with a modern twist. From my work with local businesses in Japan to the McLaren Formula 1 team, there are so many beautiful stories to tell through art.”

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Mitsuru Kamikubo (Miltz) with his special artwork for McLaren

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