While action may have gone cold for the most part during the NASCAR Cup Series’ short-track swing, there was plenty of heat on the NASCAR Xfinity Series side.
The moment that stood out, both in fans’ minds and across the internet, was the run-in between Joey Gase and Dawson Cram at Richmond Raceway.
With just over 60 laps remaining, Cram and Gase made contact entering turn 1, resulting in Gase spinning into the wall and causing his car to look like a monster truck ran over it.
A clearly frustrated Gase walked to the back of his car, pulled off his nearly-detached bumper and began walking down toward traffic. What happened next can be deemed as “the throw heard around the world.”
Gase’s hurl of his bumper onto Cram’s windshield cost him $5,000, but the incident traversed across NASCAR media pages and into the national spotlight.
But things didn’t stop there.
Most of you likely know the phrase, “When life gives you lemons, make lemonade.” That is exactly what both drivers and their teams did from the conflict.
Within the week, Cram and JD Motorsports landed a sponsor for the Xfinity Martinsville Speedway race: Xpress Auto Glass, an auto glass repair company out of Charlotte, N.C.
“I’m always trying to be positive and spin everything to be a good thing no matter what it is,” Cram told Frontstretch. “Unfortunately, that incident did happen, and everyone hates to see a race car torn up, but we love the media that came out of it.
“The thing was to hit up an auto glass company since my windshield got hit. That plexiglas stood up perfectly fine and we were able to continue on racing, so we were able to sell it off of that. You never know what’s going to happen on the road or the racetrack, so you should always have someone there to take care of you, and Xpress Auto Glass saw the magic there and decided to hop on board, and they loved it.”
The same day Xpress joined Cram, Gase landed a sponsor of his own for his Joey Gase Motorsports team. Bumpers That Deliver signed on as a partner for Gase, including a primary appearance at Michigan International Speedway on Aug. 17.
“We’re really excited to have Bumpers That Deliver on board with us coming up at Michigan,” Gase told Frontstretch. “We’re always excited when we get a brand-new partner to team up with us. The Richmond deal was a lot of really bad things for our…
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