Polaris Celebrates Women Riders on International Female Ride Day 2024

Polaris Recognizes Women Riders and Enhances the Riding Experience on Saturday, May 4, 2024, in celebration of the 18^th annual global event. 

MINNEAPOLIS, MN – May 1, 2024 – (Motor Sports NewsWire) – Polaris Inc. (NYSE: PII), the global leader in powersports, today announces its 4^th annual participation in celebrating International Female Ride Day (IFRD), which takes place on May 4, 2024.

“The sense of community that comes with riding is special, and we’ve been bolstering our efforts to showcase and support the wide spectrum of riders that make up that community, inclusive of our many women riders. IFRD is just one of the ways we do that,” said Polaris Chief Customer Growth Officer Pam Kermisch. “Celebrating our current riders while also helping more people discover how powersports could fit into their lives – including introducing more women, multicultural and younger generations to the sport – remains an ongoing priority for us.”

Polaris is focused on helping more people experience powersports, including strategic initiatives to introduce more women to the sport. Since 2018, nearly 40% of customers new to Polaris are younger, women, or multicultural. This IFRD, Polaris is recognizing current women riders and inspiring more to discover powersports through unique partnerships, dealer activations, a women’s ridership insights survey and sharing stories from the women who ride.

Listening & Learning to Enhance the Riding Experience

“We’re the global leader in powersports, and we’ve achieved that by actively listening to our customers and gaining the insights to understand their experience and what would make it better,” said Kermisch. “As we look at our customer research, we seek out the voices and perspectives of all our riders and look to further champion the inclusion of women riders to help advance the design of our products and experiences.”

On May 4, Polaris is launching its 2^nd annual women’s ridership survey. Available today, the survey will run through the month of May. Those interested in participating can visit the IFRD website to access the survey.

In addition to this annual survey, Polaris regularly incorporates women rider perspectives into product design, marketing plans and experience approaches. From brand specific women’s rider research, to Polaris’ Empowersports Women’s Riding Council, to Polaris’ internal Women Leaders of Polaris employee resource group, to strategic partnerships with…