Motorsport News

Brad Keselowski, Resident NASCAR Movie Scheme Guy (Apparently)

Nascar Cup Series No. 6 car of Brad Keselowski at Sonoma Raceway, NKP

Since when did Brad Keselowski and RFK Racing become the go-to driver and stable for movie promotions?

This past weekend at Sonoma Raceway, the No. 6 bore the orange-and-yellow colors of Despicable Me 4, which arrives in theaters in the first days of July this year. Plus, driver and team had the last movie scheme before that, with a Guardians of the Galaxy Vol. 3 livery at Kansas Speedway last year.

Keselowski finished a middling 13th on Sunday (June 9), but at least we all got some cool photo ops out of it.

The Minions from the franchise have been on a car before (Carl Edwards‘ 2015 Kentucky Speedway Toyota), and Keselowski has run one film scheme prior to this (the one in 2023). But of the three sides to this, RFK (dating back to the Roush Racing days) has the longest history of movie cars. Brad never had any movie cars when he was with Team Penske.

Let’s check them out the Roush/RFK movie schemes.

Michigan International Speedway, 2005: Batman Begins

Saturday, June 18, 2005, brought the first of two Roush schemes for Batman Begins (for my money, still wildly underrated and the primary Nolan Dark Knight trilogy movie I’ll watch to conclusion whenever it’s on) to the track.

This first came in the form of Ricky Craven‘s No. 99 Superchips Silverado in the Paramount Health Insurance 200, where he rolled off 15th but finished 33rd after a crash.

The next day brought the more recognizable scheme of the two — though, for my money, the vastly inferior — in Mark Martin‘s No. 6 Batman Begins Ford, which also started 15th but finished third in the Batman Begins 400.

Darlington Raceway, 2009: Up

Carl Edwards piloted this festive livery at the Lady in Black in ’09, featuring our friends Carl, Russell and Dug from the movie on its flanks.

Edwards started ninth and finished 32nd in one of the better movies schemes to ever hit the track.

Sonoma Raceway, 2010: Toy Story 3

Couldn’t dig up a photo of this one on X (formerly Twitter), but it can be viewed here. It’s definitely among the lowest-effort movie schemes, but at least the colors kind of match the Aflac design (or, at least, Buzz Lightyear’s colors do), as opposed to some of the others around that time.

Edwards started 19th and finished 29th in the car.

Kansas, 2023: Guardians of the Galaxy Vol. 3

Keselowski started 20th in this race and finished 19th. Not much to write home about performance-wise, but it was…

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