Spearheaded by the Harley-Davidson Foundation and designed by acclaimed designers Heatherwick Studio, Davidson Park will benefit employees, local community and visitors to Milwaukee.
MILWAUKEE, WI – June 24, 2024 – (Motor Sports NewsWire) – Harley-Davidson, Inc. (“Harley-Davidson” or “H-D”) (NYSE: HOG) today formally unveiled the newly created community park, Davidson Park (“the Park”), at its iconic Juneau Avenue campus in Milwaukee.
The project, pioneered by the Harley-Davidson Foundation (“the Foundation”), has been created in partnership with internationally acclaimed designers, Heatherwick Studio who conceived and oversaw an original design to transform the 4-acre parking lot just south of the Company’s 3700 W. Juneau Avenue building into a soulful green space that can be used by everyone who lives in and visits Milwaukee’s Near West Side (“NWS”). As part of the project team, HGA served as the architect and engineer of record and Greenfire Management Services as the construction partner, with both Milwaukee-based firms partnering with Heatherwick Studio to bring the design vision to life.
“When we started this project, we did so with one main goal, and that was to further connect the Company with our hometown Milwaukee, a place that we’ve been proud to call home for over 120 years,” said Jochen Zeitz, Chairman, President and CEO, Harley-Davidson. “No matter how fast you move forward, you can never forget where you’ve come from – this project both celebrates our heritage and reinforces the power of the Harley-Davidson brand to be a force for good within our communities.”
“Davidson Park has been an extraordinary collaboration between the studio and local partners, schools, artists and the Forest County Potawatomi community, to transform an uninspiring concrete parking lot into a new public park and events amphitheatre for Milwaukee. Created for the local community, with the community’s collaboration and help, it’s a place where people can come together with friends and family to enjoy some of the wildness of Wisconsin’s incredible nature, listen to the state’s best music, or experience the energy of a motorcycle rally. Harley-Davidson has been part of Near West Side’s history for over 120 years and the park is a natural next chapter in their joint story. As the plants grow and mature, the intention is that the space increasingly honours both the heritage of Harley-Davidson and gives the…
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