Flavio Briatore’s Return as an Executive Advisor for Alpine

The BWT Alpine F1 Team has officially welcomed back Flavio Briatore as the Executive Advisor for its Formula 1 Division. With this strategic move, the team aims to leverage Briatore’s extensive experience and track record to enhance its performance and competitiveness in the fiercely contested world of Formula 1 racing.

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Revamping Team Structure and Strategy

The Alpine F1 Team has faced a challenging season, marred by internal disruptions and underwhelming performance. Before the season’s first race, the French press reported the resignations of Technical Director Matt Harman and Head of Aerodynamics Dirk de Beer, driven by dissatisfaction with the A524’s performance. The team soon confirmed these departures, prompting a significant reorganization of the technical management structure. Inspired by McLaren’s successful ‘tripartite’ management model, Alpine adopted a similar approach aiming to instil greater efficiency and innovation within the team.

Team Principal Bruno Famin has been at the forefront of these restructuring efforts, working tirelessly to revitalize the team’s managerial and technical frameworks. In early May, Alpine bolstered its technical leadership with the return of David Sanchez as Technical Director. Despite the tumultuous changes, drivers Esteban Ocon and Pierre Gasly have shown resilience, translating their internal team dynamics into fierce on-track battles, as evidenced in races in Miami and Monaco. Encouragingly, since Miami, the team has accumulated points in the constructors’ championship, indicating that the new measures are beginning to yield positive results.

A Storied Past and a Promising Future

Flavio Briatore’s return marks a significant milestone for Alpine. His history with the Enstone-based team is illustrious; he famously discovered Michael Schumacher’s talent and brought him to Benetton, leading to two world championships in 1994 and 1995. After Schumacher’s departure, the team rebranded as Renault and experienced a resurgence under Briatore’s leadership, with Fernando Alonso securing back-to-back championships in 2005 and 2006.

I don’t really mind about the past; I’m always looking at the future and what we can do to improve our team. Flavio Briatore has 40 years of experience in Formula…