Motorsport News

Signify and Mercedes-AMG Petronas sign a partnership agreement

From Pit Stops to Pop Culture: Navigating the Sixth Season of Drive to Survive





Signify and Mercedes-AMG PETRONAS F1 Team have announced a new partnership today. Connected by our shared passion for technological Innovation and sustainability, the partnership will advance the team’s vision of becoming one of the world’s most sustainable professional sports teams.

Click here to subscribe to our print edition!

Eric Rondolat, CEO of Signify, said: “We are proud to partner with Mercedes-AMG PETRONAS F1, a team that is determined to lead both on and off the track. We share a passion for responsible Innovation to drive progress in our industries and beyond. Our joint commitment to act responsibly will lead us to develop transformative and disruptive new technologies that elevate performance to benefit people and the planet.

“We are excited to have the opportunity to support the winning objective of Mercedes-AMG PETRONAS F1, providing human-centric lighting innovations that can enhance the team’s performance. We are honoured to associate our brands with one of the strongest in the world and to deliver unforgettable racing experiences for the fans on the track while watching and gaming at home. With many collaborations already begun, I am eager to see this partnership grow.”

Toto Wolff, Team Principal and CEO of the Mercedes-AMG PETRONAS F1 Team commented: “Innovation and performance are at the heart of everything we do. We also consider our broader social responsibilities and embed sustainability in every action. Partnering with Signify is an exciting step that will help us further progress in both areas. Their world-leading lighting technology already powers several night races, and their pioneering commitment to climate action is inspiring.
We look forward to working together to establish synergies in this area and to their support of our ambition to become one of the world’s most sustainable sports teams. Well-being is linked closely with performance. Signify’s lighting technology and Innovation will ensure optimal conditions for our team members, and we are excited to explore how we can optimise these opportunities further.”

Richard Sanders, Chief Commercial Officer, Mercedes-AMG PETRONAS F1 Team, added: “We are thrilled to welcome Signify into our partner family. We are already privileged to collaborate with some of the world’s most innovative companies. Adding…

Click Here to Read the Full Original Article at Paddock Magazine…