Levi’s and McLaren Racing launched a heritage inspired collection

Levi’s and McLaren Racing collection celebrates the history and innovation of both brands and offers fans wearable, vintage-inspired items to show their support for their favourite team.

Click here to subscribe to our print edition!

Levi’s x McLaren Racing announced their first collaborative collection, celebrating the history and innovation of both brands. The collection was launched on 3 July, before McLaren’s home race, the British Grand Prix.

Representing Levi’s bold foray into motorsport, the collection is a unique assortment of limited-edition pieces meticulously crafted by Levi’s to pay homage to McLaren’s illustrious motorsport legacy. The collection is a rare opportunity for fans to own vintage-inspired, wearable items that express their unwavering support for their beloved team.

Levi’s and McLaren Racing are two brands known for being at the forefront of innovation and pushing boundaries. The exclusive collection is inspired by McLaren Racing’s rich heritage, paying particular tribute to the team’s late ’80s era race cars—some of the most successful Formula 1 car designs of all time—and the iconic red and white livery. The collection will also celebrate McLaren Racing’s founder, Bruce McLaren, and the Speedmark logo.

To mark the launch of this exciting collaboration, Levi’s and McLaren Racing enthusiasts are invited to the Levi’s Regent Street store in London from 4 July to 7 July. This immersive event will showcase the new collection and build anticipation for the upcoming race. Attendees can look forward to various McLaren activities, including a McLaren Racing simulator and the chance to win exclusive prizes.

Louise McEwen, Chief Marketing Officer of McLaren Racing, said: “Levi’s is an iconic global brand, and we are delighted to collaborate with them on this great collection inspired by our rich history and heritage, launching right in time for the British Grand Prix. We hope McLaren and Levi’s fans will love this collection as much as we do.”