It’s the middle of the season and maybe your wallet–and your tires–are wearing a bit thin. Discounted Wheel Warehouse has just the answer to stretch out your race funds a bit further: a summer sale on its wheels and tires, which includes its signature wheel-and-tire packages.
Savings per tire can range from $10 to $70 apiece. That’s $100 to $280 a set. With that money saved, just think of all the beverages you can stock your cooler full of at the races.
Want an example? Let’s use a common fitment for a built ND Miata: 215/45R17 tires on 17 x 8 wheels. We’ll go with 200tw Toyo Proxes R1R tires wrapped around König Hypergrams. The entire package sells for $1674.64 at most retailers. Discounted Wheel Warehouse sells it at $1521.28, a savings of $150.64.
Who are these guys selling these tires at these exceptional prices? They’re no fly-by-night operation at an undisclosed location overseas. Discount Wheel Warehouse is based right here in the U.S., in Santa Ana, California, with origins dating back nearly three decades.
Pakistani immigrant Naeem Niamat founded the company in 1996. He came to America in the 1980s, chasing the American Dream. Naeem started several businesses, but none took off. He eventually found his calling as a mechanic before opening a tire shop. After that, Naeem started Discount Wheel Warehouse, becoming one the first to sell wheels online. The company also pioneered selling tires mounted on wheels and offering a wheel visualizer on its website.
How does Discount Wheel Warehouse manage to provide better prices in a very competitive marketplace?
“Our mark-ups are super low,” Naeem explains. “One of those reasons is that our platform is very automated. We also have access to special deals from the manufacturers. We’re a bargain hunter. While many retailers drop-ship, we have a warehouse. We’ll buy in bulk. We’re opportunistic about getting the better prices. The average cost for tires has increased by 10% over the last 3 months, but our pricing has remained the same because we can hold stock unlike drop-shippers.”
Part of finding those deals comes from the relationships Discounted Wheel Warehouse has developed over the years with tire and wheel manufacturers. Discounted Wheel Warehouse’s inventory includes more than 850 brands of tires and wheels, including its own line of Big Baller Brand Wheels.
As a one-stop shop, they offer wheel-and-tire packages, mounted and…
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