In only its second year in the NASCAR Cup Series, Legacy Motor Club has managed to stay in the news for a plethora of reasons.
From being partly owned by Jimmie Johnson to switching manufacturers after the team’s first season, Legacy has implemented several strategies in its efforts to compete at the highest level of the sport, and it just made a couple more decisions.
Bobby Kennedy has become the team’s general manager, while Joey Cohen, who had been Legacy’s competition director, has exited.
Veterans of the sport like Kennedy move into administrative roles all the time, but Cohen held a vital role in any team headquarters. Competition directors, in some ways, can be viewed as the unsung heroes of the sport.
Among other things, competition directors are in charge of overseeing the implementation of NASCAR’s rules on the cars, as well as making sure that the cars maintain the highest level of competitiveness while adhering to those same rules. Competition directors are in many cases part of the upper echelon of decision-makers when it comes to how the cars race on the weekends.
Some competition directors even oversee things like pit crew staffing and the hiring or releasing of engineering units, the latter of which are incredibly important in improving the team’s cars from week to week — something that Legacy has not had much luck with this season.
This has not been the season that Legacy had hoped for in its debut year with Toyota. Of the four different drivers that have run a race for Legacy in 2024, none have managed a single top five, and only four have finished inside the top 10 in 21 races. DNFs have plagued the young team this season; that number currently sits at 16.
The responsibility of those finishes does not solely rely on the recently released Cohen. However, a change at the top has been known to spark change within an organization. Typically, changes in positions such as competition directors lead to more down the road.
For comparison, think about when a new football coach is hired at any major university. Typically, they want to get coaches around them that adhere to their own system and know how it needs to be implemented. The same principle…
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