Jelly Roll and Harley-Davidson Unite for Exclusive Apparel Collaboration

Collection launches at Harley-Davidson Homecoming Festival in
Milwaukee July 25-28th

MILWAUKEE, WI – July 27, 2024 – (Motor Sports NewsWire) – Harley-Davidson and multi-genre singer-songwriter Jelly Roll announce a unique apparel collaboration that merges the iconic style of Harley-Davidson with Jelly Roll’s distinctive, rebellious spirit. This exclusive collection features co-branded tee shirts, sweatshirts and hats, set to launch at the Harley-Davidson Homecoming Festival in Milwaukee this month.

Fans attending the Homecoming Festival will be the first to experience and purchase exclusive items from this highly anticipated collection. Following the launch, additional styles will be available on Jelly Roll’s official website and offered as merchandise on his tour, allowing fans nationwide to get their hands on these limited-edition pieces.

The collection embodies the American, free-spirited lifestyle that Harley-Davidson represents, combined with Jelly Roll’s raw, authentic style. Each piece is crafted to deliver both comfort, style and a sense of adventure.

Jelly Roll will be performing live at Harley-Davidson’s Homecoming event Friday night, adding an electrifying musical backdrop to the unveiling of the new apparel line. This performance is expected to be one of the highlights of the event, drawing fans of both the iconic motorcycle brand and the artist.

“We are excited to see a visual representation of this partnership come to life on stage in Milwaukee,” said Jochen Zeitz, Chairman and CEO of Harley-Davidson. “The collection embodies both Jelly Roll and the spirit of Harley-Davidson, and we are looking forward to fans experiencing it.”

Join the Harley-Davidson Homecoming Festival in Milwaukee to witness the launch of this exclusive collection and enjoy an unforgettable performance by Jelly Roll. For more information, visit hdhomecoming.com.

About Harley-Davidson

Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Our vision: Building our legend and leading our industry through innovation, evolution and emotion. Our mission: More than building machines, we stand for the timeless pursuit of adventure. Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with an expanding range of leading-edge, distinctive and customizable motorcycles in addition to riding experiences and exceptional motorcycle accessories, riding gear and apparel….