This past weekend at the Belgian Grand Prix, we saw two Alpine F1 Team cars hit the track to promote Deadpool & Wolverine, which came out last week (I’m seeing it this week, so I can’t properly recommend it or otherwise, but I assume it’s a fun time).
The film is Marvel’s latest theatrical sojourn and the third installment in the series featuring the mercenary. It also marks the return of Hugh Jackman in the role of Wolverine.
Since Ryan Reynolds plays Deadpool and also owns a stake in Alpine, both cars were graced with liveries to promote the film. Markings for both main characters — mainly Deadpool’s logo and Wolverine’s claw marks — were emblazoned on the cars.
Drivers Esteban Ocon and Pierre Gasly also sported firesuits and helmets reflecting Deadpool and Wolverine, respectively.
It brought to mind the few times I knew of (and a couple I didn’t) where a film was promoted via Formula 1 schemes. It’s happened only five or so times, from what I can tell, as compared to the 100+ in NASCAR.
This is also on the heels of me finally seeing Yorgos Lanthimos’ new film Kinds of Kindness, starring Emma Stone and Jesse Plemons, on Sunday (July 28). The first of the film’s three stories features an Ayrton Senna helmet, given as a gift to Plemons’ character by his boss (Willem Dafoe).
Considering the D&W schemes ran on Sunday, the same day I saw the above film, it coincided to give me the idea for this (very) short rundown.
Terminator 3: Rise of the Machines
NASCAR’s Jamie McMurray and Michael Waltrip weren’t the only drivers to pilot T3 cars in 2003.
Jaguar Racing arrived at Silverstone for the British Grand Prix with a pair of less-cool schemes than the NASCAR liveries, but schemes promoting the film nonetheless.
Both Mark Webber‘s and Antonio Pizzonia‘s cars had the top of the rear half blacked out with the silver T3 lettering, plus Arnold Schwarzenegger’s face on the left side and Kristanna Loken’s on the right. Neither car finished in the points, unfortunately.
Star Wars: Episode III – Revenge of the Sith
Another cross-promo with NASCAR was for the third (and best) installment of the Star Wars prequels, when both…
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