As we enter the dog days of movie summer, where the only exciting thing we really have coming out in the next two months or so is Alien: Romulus, there isn’t much cool debuting in theaters.
However, it got me thinking about some movies in the past 25 or so years that probably should have been promoted on paint schemes. There’s really no criteria to this, just ones that are big enough in stature — or had significant names, director or actors, behind it — and yet didn’t end up getting on a paint scheme.
The first one is, obviously, two of our most recent blockbusters, Deadpool & Wolverine and Twisters. There’s precedent for Marvel superhero films to be featured on NASCAR schemes, but somehow D&W got promotion on two Formula 1 cars and not here in the States.
Twisters, meanwhile, maybe wouldn’t have gotten any promotion on its own — despite star Glen Powell doing an intro segment for the Chicago street course race a few weeks back — but it would’ve been cool to see an adjacent promo with one of the artists on the soundtrack. Hell, Luke Combs was featured on Bubba Wallace‘s car twice in the last couple years, and his popular song “Ain’t No Love in Oklahoma” from the movie has blown up (and featured John Hunter Nemechek in the music video).
Looking further back, I just picked some out that could’ve had potential.
First up, Barbie and Oppenheimer both released last summer, igniting the “Barbenheimer” trend for those seeing both films back-to-back on the same day (myself and a group of friends did this as well).
Both films were eventually nominated for a number of Oscars, but the hype leading up to their release was so great that it would’ve been cool to see both end up on paint schemes — especially given that Universal and Warner Bros. were the distributors. Both have plenty of money to throw behind promotions like this (and both have before).
Other blockbusters of recent releases fall into the category of feasible-but-didn’t-happen, too. The Batman, Dune (and Dune: Part Two), Top Gun: Maverick and a number of others would’ve been neat to feature on paint schemes — The Fall Guy is another one when considering releases from this year.
Speaking of 2024 films, Furiosa — and its 2015 counterpart Mad Max: Fury Road — would’ve been perfect. Both are literally about going fast, albeit in different kinds of machines, in a seemingly endless chase.
I liken what those schemes…
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