I realized that, in four-plus years of doing this column, I really haven’t talked about many TV-themed liveries that have graced the Toyotas, Dodges, Plymouths and everything in between in NASCAR.
This will by no means be an exhaustive list, especially since some of them are spread out across multiple years, drivers and promotional sources (Teenage Mutant Ninja Turtles, Cartoon Network, etc. among them), but we’ll throw a few out there.
Tony Stewart — The Glades
I’ll start off with one that’s always stuck with me and is one of my favorites here. Tony Stewart piloted this Chevrolet at Kansas Speedway in 2011. The Glades was, apparently, a crime drama that lasted a few years on A&E and had this random one-off promo … in the Midwest, rather than, like, Daytona International Speedway.
You know, where the Everglades actually are.
I wrote about places in the ‘Glades for another outlet, and that place is kinda scary — planes go down there, and it seems very feasible that one could disappear and never be found or heard from again out there.
Nonetheless, kick-ass scheme. Simple: white background featuring an orange with a bullet hole in it and blood pooling out of it. Effective.
Corey LaJoie — The Crew, Scooby-Doo
Though things have cropped up this year regarding Corey LaJoie’s on-track driving, this was back when Spire Motorsports was a fledgling organization that was getting backing from things all over the place. The Boss Baby sequel movie? Sure, why not?
The NASCAR-themed Netflix sitcom The Crew, starring Kevin James? Makes sense.
I did get to ask Kevin James a question during a virtual presser way back when this series first premiered, and Reed Sorenson drove a car wrapped like the one in the show for on-track shots.
And let’s also not forget that LaJoie drove a Scooby-Doo-themed car designed like the Mystery Machine back in 2019, when he drove for Go Fas Racing.
Brian Vickers — Scooby-Doo
This is probably my favorite here, simply because of how much of an oddity it was. I’m sure there’s a backstory, but why was Scooby on Vickers’ car at Bristol Motor Speedway in the 2005 Sharpie 500?
More fascinatingly, why has this scheme essentially been lost to time? To my best understanding, photos of it are literally only found via CIA Stock Photo.
And yet — somehow — this thing got a diecast made of it: Winner’s Circle, 1:64 scale, 2005. I’ve got it somewhere…
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