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Why the Recent Lack of Movie Paint Schemes?

Tomy Drissi 2015 Mid-Ohio race Xfinity NKP

There are far less movie paint schemes than there were 20 years ago.

Why is that?

Well, the short answer is this: I have no idea. But that image above of Tomy Drissi’s Straight Outta Compton movie scheme is cool, right?

With the divisive Reagan being the latest movie to grace the sides and/or hood of a NASCAR paint scheme (in fact, two of them), it kind of hit me that this decade has kind of sucked in terms of quantity when it comes to film-themed liveries.

Here’s a quick look at how it’s sharply declined in recent years. I’m going to divide this up by decade while also highlighting the year with the most such schemes, as well as the beginning and end years of the decade’s totals.

Make sense? It might not, but I’ll try to make it work. I’m excluding the cars used to film Days of Thunder and throwbacks to movie cars just to make things simpler, as this mostly just concerns promotional cars.

1980s

Total movies: 1

Total schemes: 1

Schemes in 1980: N/A

Schemes in 1989: 1

From everything I can gather, Dale Jarrett‘s Ghostbusters II scheme seems to be generally accepted as the first-ever movie paint scheme. Slow start, but it was the last year of the decade, so the 1980s gets a bit of forgiveness at the start of this bell curve.

1990s

Total movies: 8

Total schemes: 11

Schemes in 1990: 0

Schemes in 1999: 2

Year with the most: 1998 (3 movies)

Movie marketing was definitely a thing then as it always was, but that and sequels en masse didn’t really kick into high gear until the turn of the millennium. Instead, it took six years between the Jarrett car and 1995 for another movie scheme (Bill Elliott‘s “Thunderbat” car for Batman Forever) to run.

And no, Jeff Gordon‘s Jurassic Park scheme doesn’t count since it was for the ride, not the movie.

2000s

Total movies: 59

Total schemes: 90

Schemes in 2000: 2

Schemes in 2009: 3

Year with the most: 2006 (9 movies)

2006 and 2004 tie here by technicalities; the 2008-release movie Death Toll, starring DMX, showed up as an innocuous text logo on Chad McCumbee‘s hood at the Texas Motor Speedway…

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