2024 SEMA PRO Cup Challenge Competition Announced

The Competition Will Showcase the Craftsmanship of Six Automotive Restylers
at the SEMA Show

DIAMOND BAR, CA – September 24, 2024 – (Motor Sports NewsWire) — The SEMA Professional Restylers Organization (PRO), a SEMA Council dedicated to advancing the automotive restyling market, has announced the six finalists that will compete in the 2024 PRO Cup Challenge. The competition, now in its fifth year at the SEMA Show, challenges automotive restylers to develop accessory packages for new-model vehicles that would take less than 40 hours to execute and have a wholesale cost no more than $12,500 to dealers.

“With the new world of de-contented factory vehicles and the restrictions placed by the FTC on profit centers of the dealership, the objective of the program is to show how car dealers can benefit from working with restylers to pre-load accessory packages that are easy to replicate and appeal to the masses, as opposed to offering extravagant one-off builds,” said PRO Chair Colby McLaughlin. “This competition not only provides restylers with a platform to showcase their creativity and skills but also highlights the many ways that new vehicles can be accessorized for added convenience, safety, and style.”

2023 PRO Cup Challenge Winning Car

Six restyled builds will be displayed in PRO’s booth (#50203 in the West Hall) during the SEMA Show. Judges will select a PRO Cup Challenge winner based on the vehicle’s marketability, ease of production, creativity, and profitability.

Additionally, SEMA Showgoers can visit the builds and scan a QR code on-site to vote for the winner of the People’s Choice award.

The 2024 SEMA PRO Cup Challenge finalists are:

• Auto Trim Design of Utah
• Auto Trim Restyling
• Automotive Concepts
• Classic Soft Trim Pittsburgh LLC
• Keystone Styling
• MARS of Billings

In 2023, Chuck Graff of Auto Sunroof and Leather won the SEMA PRO Cup Challenge for his 2024 Subaru Crosstrek Premium build, which he dubbed “Ruff Rider” for its appeal to dog owners. The networking that resulted from entering the competition enabled Graff to meet more people who had great ideas.

“After the show, our company used the credibility of SEMA and winning the PRO Cup Challenge while promoting our business,” said Graff. “It was amazing to see customers perk up when they realized that the little shop they use in New York had a car in Las Vegas and won a competition at SEMA. Now, all our business cards say ‘2023 SEMA PRO Cup Challenge…