New Honda Brand Campaign Stars Honda-powered Racing Legends Ayrton Senna and Max Verstappen

TORRANCE, CA – October 4, 2024 – (Motor Sports NewsWire) –

• “Unstoppable Dreams” brand campaign showcases Honda “Challenging Spirit” and how failure is a defining feature of success
• New cinematic Honda spot told in reverse poem format narrated by John Cena, the official voice of the Honda brand
• Spot highlights innovation in the form of extraordinary mobility products – past, present and future, including electrified Honda Prelude Concept and Honda eVTOL

An emotional new Honda brand campaign debuts today – “Unstoppable Dreams” – led by a sixty-second spot that brings to life the Honda “Challenging Spirit” and the idea that resounding success is often the result of failures: honda.us/unstoppabledreams. The new Honda brand spot follows the distinctive journeys of competitors with strong ties to Honda as they pursued their racing ambitions, including the late F1 racing legend Ayrton Senna and current FIA Formula 1® World Champion Max Verstappen.

The inspiring new Honda spot is brought to life by acclaimed director Rupert Sanders and utilizes an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve big dreams.

The cinematic spot features iconic Honda race machines including the 1992 Formula 1® winning McLaren Honda MP4/7A driven by Ayrton Senna and the FIA Formula 1®  championship 2021 Red Bull Racing Honda RB16B driven by Max Verstappen, as well as exciting forthcoming products including the Honda hybrid-electric Prelude Concept and the Honda eVTOL (electric vertical take-off and landing aircraft).

“We want to inspire our customers and fans by celebrating those who embody the Honda Challenging Spirit including the almost mythic status of the late Brazilian racer Ayrton Senna and the three-time reigning FIA Formula 1® World Champion Max Verstappen,” said Phil Hruska, Senior Manager, Automotive Marketing, American Honda. “This new Honda campaign delivers a reassuring message of how determination and self-belief can lead to resounding triumph.”

Honda “Unstoppable Dreams” Creative and Featured Products
Building upon the success of prior Honda brand campaigns, including the recent “Keep Dreaming” and “Forever Determined” spots, “Unstoppable Dreams” adds a dynamic and moving new story that…