Alpine will run in a predominantly orange livery at this weekend’s United States Grand Prix having revealed its third change of design this year.
Meanwhile McLaren are bringing back the retro-style chrome-coloured livery they raced last year.
The Alpine A524s will run in a special livery to promote the upcoming video game Indiana Jones and the Great Circle.
Many video games have appeared on F1 cars in the past. Williams famously included Sega and Sonic the Hedgehog branding on its dominant FW15C as early as 1993.
However this is believed to be the first time a team has produced a special livery specifically for the launch of a new game. Alpine has launched the promotion in conjunction with sponsor Xbox, though the game will also be available for PlayStation and PC formats.
While much of the A524’s livery will remain black, the coloured sections will be predominantly orange at this weekend’s race in Austin. The livery also features graphics seen in the films on which the game is based. The game’s logos also appear on the car and drivers Pierre Gasly and Esteban Ocon will wear special overalls.
Alpine previously turned their cars red at the Belgian Grand Prix to promote the film Deadpool and Wolverine. The A524s have also run in pink liveries at several races as part of a long-running deal with title sponsor BWT.
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McLaren is the only other team to have changed liveries as often as Alpine this year. They previously ran special designs in Japan, Monaco and the last round in Singapore.
The chrome-coloured livery is intended to recall the team’s colour scheme of 2006-2014. During that time the team enjoyed its most recent championship success, when Lewis Hamilton won the 2008 drivers’ title.
Other teams have moved away from using special liveries. Red Bull originally announced plans to use three special liveries this year, but abandoned the project in order to avoid adding excess weight to their car.
At least one other team has tweaked its livery this weekend. Haas will run special graphics on their cars for their home race.
Pictures: Alpine’s special livery for the 2024 United States Grand Prix
Pictures: McLaren’s special livery for the 2024 United States Grand Prix
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