Meet the Austin nightlife king who puts F1 drivers into DJ booths

In 2022, McLaren’s rising star Lando Norris found himself at one of Jack Zimmerman’s restaurants for what was supposed to be a low-key dinner after finishing sixth at the U.S. Grand Prix. The British driver was joined by chart-topper Zedd for a late-night bite at Devil May Care in downtown Austin, which quickly led to the pair jumping behind the DJ booth, with Norris getting an impromptu crash course in mixing tracks. “You don’t tell Zedd he can’t DJ,” Zimmerman, the founder of Nova Hospitality, says with a grin as he recalls the legendary party that eventually spilled next door to his Vegas-style nightclub, Mayfair.

That was the first night I met Zimmerman. It was well past 2am when he ushered me into the glitzy venue where Norris (a hobbyist DJ at the time) was putting on a show for hundreds of racing fans who were thrilled to have scored the hottest after-party ticket in town. But as the celebration raged on, Austin’s undisputed nightlife impresario wasn’t basking in the spotlight. Zimmerman, who has cemented his bars, clubs and restaurants as the hottest of spots when F1 shows up in the Texas capital, quietly slipped away just as the party hit its peak.

That wasn’t always how the hospitality veteran’s nights would pan out.

Born in London to an American mother and a British father, Zimmerman spent his childhood steeped in the roar of the V12 engines that defined Formula 1 in the mid-90s. “On Sundays as a kid, F1 was always on the TV,” he says. But after moving to Dallas as a teenager, Zimmerman’s love for motorsport faded amid time zone differences that made it difficult to watch races.

He landed in Austin in 2005 to study finance at Texas State University, years before the Circuit of the Americas was even a twinkle in Bernie Ecclestone’s eye. While studying, Zimmerman worked in hospitality: “Back then it was a casual city — lots of small bars and live music, but not much glitz.”

At 24 he found more glitz than any one man can handle, having landed in Las Vegas to work at the Wynn hotel’s XS, one of the highest-grossing nightclubs on the planet. “It was 2010, and the big DJs weren’t really a thing yet. Then suddenly some competition opened up in Marquee [an ultra-club owned by the Tao Group], and we were in this race to book all the big names: Swedish House Mafia, Deadmau5, Avicii. It went absolutely crazy,” he says. “I would show up at…