DIAMOND BAR, CA – October 17, 2024 – (Motor Sports NewsWire) – The Specialty Equipment Market Association (SEMA) has announced the appointment of four individuals to key leadership roles as part of its ongoing strategy to enhance service to its members. These appointments underscore the Association’s commitment to addressing the evolving needs of the automotive aftermarket and fostering innovation within the industry.
Jim Moore has been named Vice President, OEM and Product Development; Marcy Yanus has been promoted to Senior Director of Member Engagement; Dean Schlingmann has joined SEMA as Director of Emissions Compliance; and Will Townsend has been appointed Political Director.
“We are excited to welcome Jim, Dean, and Will to the team and recognize Marcy’s well-deserved promotion,” said SEMA President and CEO Mike Spagnola. “These leadership appointments are a reflection of our commitment to growing our capabilities to better serve our members and the broader industry. We are confident that their expertise will be critical as we navigate the dynamic changes in the automotive aftermarket and continue to support our members in achieving success.”
Jim Moore, Vice President, OEM and Product Development
Moore is responsible for the overall management of the SEMA Garage facilities in Diamond Bar, Calif., and Plymouth, Mich., assisting members with new product development and integration. He leads efforts to connect members to the benefits offered by the SEMA Garage, including technology transfer programs, product development facilities, vehicle technology, emissions compliance, and advanced driver assistance systems (ADAS) centers.
Moore also oversees the development of strong working relationships with Original Equipment Manufacturers (OEM) to benefit SEMA member manufacturers and ensure the flow of information and collaboration essential to the aftermarket industry’s accurate development of new and innovative products.
Moore is a seasoned business development professional with nearly 30 years of automotive experience, with a career spanning OEM, aftermarket, agency, and association management and in roles ranging from sales management and business development to facilitation and coaching. Moore reports to SEMA President and CEO Mike Spagnola.
Moore rejoins the Association from ES3, a training, consulting, marketing, and communications company where he served as Vice President of Business Strategy. He previously worked for SEMA…
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