Outdoor attractions to include Shell Performance Unbound, OPTIMA Unleashed, Nitro Circus, Ride With Us, and more
DIAMOND BAR, CA – October 25, 2024 – (Motor Sports NewsWire) – The Specialty Equipment Market Association (SEMA) is bringing motorsports action to the 2024 SEMA Show, Nov. 5-8 at the Las Vegas Convention Center. Attendees can experience high-octane outdoor activations and immersive experiences that will showcase the industry’s high-performance products, iconic vehicle builds, and freestyle motocross in action.
Spanning millions of square feet of indoor exhibit space, the 2024 SEMA Show will spill outside of the halls and into the parking lots. Live drifting performances, product demonstrations, and hands-on experiences will encompass the outside grounds, offering Showgoers a sensory-rich experience that exceeds traditional trade show norms.
Attendees at the 2024 SEMA Show can experience high-octane outdoor activations and immersive experiences that will showcase the industry’s high-performance products, vehicle builds, and freestyle motocross.
“Our goal is to deliver memorable experiences that facilitate discovery, connection, and engagement,” said SEMA Trade Show Director Andy Tompkins. “Attendees can expect new attractions and activations, along with the same tire smoke, jaw-dropping performances, and electrifying displays that have become hallmarks of the Show.”
The SEMA Show is one of the largest trade shows in the world, powered by a passionate and innovative community. The 2024 Show is receiving more industry support than it has seen in years, with more than 2,400 exhibitors — including more than 580 first-time exhibitors — projected to display their latest products and services to thousands of attendees and media.
Below is a sampling of outdoor activations in store across the campus during Show hours:
Battle of the Builders
Booth #81218, Silver Lot (outside of Central Hall)
Now in its 11th year, the industry’s leading vehicle competition heads outside and provides a platform for builders to showcase their skills. The program recognizes class champions in four categories — Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and Young Guns – and an overall champion.
This unique program helps attendees and millions following the action online, spot trends and see the latest techniques of some of the world’s most influential builders. The action unfolds…
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