Heritage Triumph logo Revival for Modern Classic Icons

• Triumph Motorcycles unveils new Modern Classic Icon Editions for 2025 only
• Heritage logo to make a once-only revival on seven distinctive models
• Available in dealerships from December 2024

ATLANTA, GA – October 29, 2024 – (Motor Sports NewsWire) – Triumph Motorcycles has announced a new collection of Modern Classic Icon Editions for 2025, featuring the revival of a Triumph logo which dates back to 1907.

The logo has not been seen on an official Triumph tank for more than 100 years and will be limited to just seven distinctive and iconic Modern Classics, uniting legacy with contemporary classic style and performance. With premium detailing, and unmistakable character, the new classy, custom-inspired Triumph models pay homage to the brand’s rich history.

There are seven models available, each with a sophisticated Sapphire Black and Aluminum Silver colour combination, perfectly complementing their authentic and original design. Meticulously crafted to a flawless finish, each one features hand-painted coach-lining, and exclusive graphics showcasing the Edwardian gold script logo. The distinctive designs capture the essence of the original models while adding new character with signature colour schemes, from the laid-back elegance of the Bonneville T100 and T120, to the rugged attitude of the Scrambler 900, 1200 X and 1200 XE, to the custom-vibe of the Bobber and Speedmaster.

Triumph Motorcycles’ Chief Commercial Officer Paul Stroud said: “The Triumph Modern Classics have an enduring reputation for original style, high quality, premium finish and modern performance. It is this authenticity, coupled with the heritage and passion encapsulated in the 1907 logo, that will have broad appeal with both younger and older riders. With striking new paint schemes, bespoke graphics, and custom logos, the Icon Editions perfectly blend heritage, style and contemporary capability, perfect for those riders who appreciate classic style, but value modern performance.”

THE TRIUMPH ICON

The icon of Triumph Motorcycles, and considered iconic by many riders, the Triumph logo is respected and loved across the globe. The trademarked logo began as a shield in 1902; a heraldic crest design that incorporated the company name, Triumph Cycle Co. Ltd and the city of manufacture, Coventry. This emblem was replaced in 1907 with a new script logo, the Triumph wordmark. While it was used for just seven years, this…