Restyling shop sets new standards for innovation and marketability with accessorized 2024 Toyota Rav 4 XLE Hybrid
LAS VEGAS, NV – November 8, 2024 – (Motor Sports NewsWire) — Classic Soft Trim Pittsburgh, an automotive restyling shop in Pittsburgh, Pa., is the winner of the 2024 SEMA PRO Cup Challenge, a competition that raises awareness of the customization of new-model vehicles. Classic Soft Trim Pittsburgh won the award for its accessory package for the 2024 Toyota Rav 4 XLE Hybrid.
Held at the SEMA Show by the Professional Restylers Organization (PRO), a SEMA council, the competition challenges automotive restylers to create and install an accessory package for a new-model vehicle that appeals to a broad audience. The main driver of the program is to show fellow restylers, dealers, and accessory manufacturers the value of designing and offering a marketable package rather than a “one-time” vehicle.
2024 SEMA PRO Cup Challenge People’s Choice
The winning vehicle is voted on by a panel of judges based on four criteria: marketability, ease of reproduction, creativity, and profitability.
“The aftermarket gives the ability for people to have options, and it doesn’t have to be extremely expensive and it can be unique,” said PRO Chair Colby McLaughlin. “Classic Soft Trim created a unique package with the branding ‘northern lights’ that really carried throughout the whole build. The judges liked the overlanding aspect, but it also wasn’t so hardcore for somebody who just wants a cool look on their vehicle.”
The 2024 Toyota Rav 4 XLE Hybrid includes:
- Alea Leather Interior-Northern Lights
- Alea Carbon Fiber Heating Pads
- Ironman 4×4 Uber Lite Rooftop Tent
- Ironman 4×4 2” ATS Suspension Lift Kit
- Ironman 4×4 Front Bumper Guard
- Ironman 4×4 Atlas Roof Rack Cross Bars
- Ironman 4×4 7” Scope Driving Lights
- Ironman 4×4 7” Scope Driving Light Covers (Amber)
- Mickey Thompson Baja Boss A/T Tires (4)
- Enkei Overlander Wheels (4)
- SeatbeltPlanet Reweb Seatbelts – Lime Green
- Trim Illusion Mirror & Door Handle Caps
- XK Glow LED Undercar Lights
- VOXX 10” Smart TV Seatback System
- Llumar Driver & Passenger Front Window Tint
- TSS Roof & Accents Wrap & Badges
“This award goes to my team, the vendors that helped us along the way, and the dealership that gave us this car. It’s been a blast,” said Classic Soft Trim Pittsburgh owner Ray Bedner.
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