Sturgis Motorcycle Museum Reports Successful Riding Season and Expanded Impact on Local Economy

STURGIS, SD – November 12, 2024 – (Motor Sports NewsWire) – The Sturgis Motorcycle Museum wrapped up the 2024 motorcycle riding season with strong year-to-date attendance and significant contributions to the economy of the Black Hills and the City of Sturgis.

“This year was a tremendous success for the Sturgis Motorcycle Museum,” said Museum Executive Director Heidi Haro. “We welcomed thousands of guests from around the world, not just motorcycle enthusiasts, but also Black Hills visitors that are curious about the rich history and culture surrounding the Sturgis Rally.”

The Museum served as a major draw for riders and non-riders, which is on-track to bring nearly 20,000 visitors to downtown Sturgis, with a corresponding boost to the city’s economy.  These visitors enjoyed exploring the extensive collection of motorcycles, ranging from rare vintage models to award winning custom bikes and soaked up some of motorcycling’s rich history through the Hall of Fame and the stories behind the inductees to the Hall.

Special Events Rev Up Museum Energy

The Museum hosted a variety of events throughout the season, further amplifying its appeal and economic impact:

• Scott Jacobs Unveils Newest Panting: Renowned artist Scott Jacobs chose the Sturgis Motorcycle Museum as the venue for the unveiling of his latest masterpiece, an oil painting titled “Rivals in the Dust,” featuring American Flat Track champions Scott Parker and Jared Mees. Nearly 100 attendees witnessed the unveiling and received a limited-edition print signed by the artist and both of the riders, with proceeds benefiting the Museum.
• Michael Lichter Captures the Spirit of the Rally: A special exhibit curated by Keith Ball and sponsored by Bikernet.com showcased ten iconic photographs by renowned photographer Michael Lichter. These captivating images chronicled riders, events, and the camaraderie that defines the Sturgis Rally experience.
• Sold-Out Hall of Fame Induction Breakfast: The Museum’s signature fundraising event, the annual Hall of Fame Induction Breakfast, sold out well in advance of the event which took place in August during the Sturgis Rally. This year’s inductees are a diverse group, whose backgrounds include Hollywood fame, racing championships, and business success. All of the inductees share a passion for motorcycles and a penchant for supporting veterans, the elderly, or motorcyclists’ rights. South Dakota Governor Kristie Noem attended the event and…