At the end of the winter, the longest period of the entire year without any F1 action for fans to enjoy, the launch season arrives in February to wake fans up with around a fortnight’s worth of festivities.
Teams have often used February to reveal their new cars and liveries for the upcoming season, ahead of the opening or sole pre-season test.
Ten teams on the grid means there are often ten separate launch events hosted by the teams themselves. Some feature live events at venues such as their factory, circuits like Silverstone or exotic places like New York, while others are simply pre-packaged videos streamed online to show off the new designs and provide a word from the team’s drivers.
But next year, FOM seeks to capitalise on the sport’s current popularity and fans’ rabid appetite to see the upcoming season’s cars by hosting a special live launch event at the O2 Arena in London. Called ‘F1 75 Live’ – to celebrate the 76th world championship season – the event will see all ten teams unveiling their colours for 2025 in the same event, in front of a live audience of thousands.
The concept seems to have proven very popular with fans. Demand was so great, tickets for the event sold out on the arena’s website within 45 minutes of going on sale. However, it has been met with cynicism by some fans, especially as FOM has confirmed that teams will only be revealing their base livery designs at the event, rather than their actual cars.
While presented as a one-off for the special anniversary year, it’s hard to imagine that F1 would not consider repeating the event for future seasons if it is considered a success. As it will be broadcast live, fans will not miss out on the reveals even if they weren’t able to acquire tickets themselves.
But how do RaceFans readers feel about the event? Do you prefer the traditional way of revealing cars or does this unique approach to the launch season appeal to you?
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F1’s launch season is protracted for what it is, taking place over multiple weeks. With each team wanting the spotlight to itself, launches are organised throughout the week, meaning several take place during weekdays when many of their fans are working and unable to watch.
Having all the reveals done at the same time allows for more fans to enjoy the excitement of seeing the liveries that teams will run the next season. It’s also…
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