Straight off the starting grid from their newly forged partnership with Scuderia Ferrari HP last month, luxury Scotch whisky brand Chivas Regal has unveiled the exclusive Tifosi Tartan, a tribute to Scuderia Ferrari HP’s famously devoted fans. This luxe, limited-edition unisex kilt, meticulously hand-crafted by renowned kiltmaker Kinloch Anderson, was revealed today, just ahead of the climactic finale of the Formula 1 season in Abu Dhabi.
The Tifosi Tartan seamlessly weaves together Chivas Regal’s proud Scottish heritage with Scuderia Ferrari HP’s illustrious legacy. Incorporating Chivas Regal’s iconic tartan and a bold nod to Ferrari’s Rosso Corsa red, the kilt embodies celebration, expression, and pride – qualities synonymous with the Tifosi, whose passion fuels one of the most electrifying fan bases in motorsport.
This kilt marks a dynamic milestone in Chivas Regal’s new role as the Official Team Partner of Scuderia Ferrari HP. The multi-year collaboration amplifies fan engagement and offers a behind-the-scenes lens into the team’s journey, celebrating the unwavering community spirit and camaraderie that defines the sport.
Scuderia Ferrari HP driver Charles Leclerc joined a special fan-focused event in Abu Dhabi in a heartwarming gesture ahead of this year’s race finale. The moment underscored the essence of the partnership, honouring the steadfast support of Tifosi, who have stood by the team throughout the season.
Celebrating Passion and Excellence
Liv Blankson, a dedicated Scuderia Ferrari HP Tifosi, shared her excitement about the initiative:
“Representing countless fans who, like me, hold Scuderia Ferrari HP close to their hearts, I’m thrilled to celebrate the partnership between the team and Chivas Regal. Wearing the Tifosi Tartan with pride this weekend as the race season concludes in Abu Dhabi is truly special. It embodies the shared spirit of passion, excellence, and camaraderie that unites both brands.”
Nick Blacknell, Global Marketing Director at Chivas Regal, echoed the sentiment:
“Tartan is a treasured part of Chivas Regal’s Scottish heritage, and the Tifosi Tartan is our tribute to Scuderia Ferrari HP’s devoted fandom. We sought to create a meaningful…
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