FOOTHILL RANCH, CA – December 13, 2024 – (Motor Sports NewsWire) – Kawasaki Motors, Ltd. hosted distributors from around the globe this week at the WGP#1 Waterjet World Series in Thailand. Kawasaki Motors President and CEO, Mr. Ito, shared Kawasaki’s commitment to the personal watercraft segment by previewing multiple new models including the exciting all-new Jet Ski® SX-X™160 stand-up watercraft.
This new stand-up Jet Ski SX-X160 leverages the racing prowess of the Jet Ski® SX-R™160, but makes it more approachable to ride with a fixed handlebar control similar to a Kawasaki favorite, the Jet Ski X-2 from the 1980s.
“Kawasaki was a pioneer in the powersports industry creating the first Jet Ski and built a completely new style of water-based leisure activity, ” said Kawasaki Motors, Ltd. President and CEO, Mr. Ito. “Kawasaki intends to expand our PWC business supported by a robust model line-up, expanded marketing campaigns, and our continuation of strong sales programs.”
Kawasaki also previewed future updates to the Jet Ski® STX®160 series with exciting updates coming later in 2025. Kawasaki is committed to continue to bring the Good Times™ to the water through the Jet Ski brand’s strong heritage and innovation.
ABOUT KAWASAKI
Kawasaki started full-scale production of motorcycles over a half century ago. The first Kawasaki motorcycle engine was designed based on technical know-how garnered from the development and production of aircraft engines, and Kawasaki’s entry into the motorcycle industry was driven by the company’s constant effort to develop new technologies. Numerous new Kawasaki models introduced over the years have helped shape the market, and in the process have created enduring legends based on their unique engineering, power, design and riding pleasure. In the future, Kawasaki Motors, Ltd. is committed to maintaining and furthering these strengths which will surely give birth to new legends.
Kawasaki Motors Corp., U.S.A. markets and distributes Kawasaki motorcycles, ATVs, side x sides, and JET SKI® watercraft through a network of approximately 1,100 independent retailers, with close to an additional 7,700 retailers specializing in general purpose engines. Kawasaki and its affiliates employ nearly 3,100 people in the United States, with approximately 260 of them located at Kawasaki’s Foothill Ranch, California headquarters.
Kawasaki’s tagline, “Let the Good Times Roll.®” , is recognized worldwide. The…
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