Polaris Celebrates Women Riders This Upcoming International Female Ride Day

From long-time owners to those interested in trying powersports, Polaris invites women riders to “Just Ride” this International Female Ride Day, taking place globally on Saturday, May 6

Polaris continues to elevate the voice of the women rider with new
IFRD insights project

MINNEAPOLIS, MN – April 20, 2023 – (Motor Sports NewsWire) – Polaris Inc. (NYSE: PII), the global leader in powersports, today shared how it is continuing to help spotlight and celebrate the participation of women riders in powersports as an official partner of International Female Ride Day (IFRD). Polaris is inviting women riders, no matter their powersports vehicle of choice or their skill level, to “Just Ride” on Saturday, May 6. To continue to listen and learn from women riding enthusiasts across powersports, Polaris is also launching a new survey on IFRD aimed at gathering insights and elevating the perspectives of the women riders.

IFRD aims to keep women at the forefront of riding and encourage new women to join, while promoting the diversity of women already engaged in all aspects of the powersports industry. Women can join in by riding their off-road vehicles, motorcycles, three-wheeled vehicles, boats, or other powersport vehicles on May 6 and use the hashtag #IFRD2022 to join in the conversation. Polaris is celebrating IFRD across the U.S. and around the world with off-road and on-road group rides, dealer events, and demo rides to further empower, recognize and welcome the participation of women in powersports.

“As the global leader in powersports we want to help build an active and thriving industry and women riders are a central part of that – it’s why we participate in events like IFRD, to celebrate women riding enthusiasts and inspire even more to join,” said Pam Kermisch, Polaris chief customer growth officer and fellow woman rider. “Women riders have a long history in our industry, but we are seeing the number increase as more discover the joy, freedom and outdoor adventure that powersports can offer. In fact, women participation across our portfolio of products has grown by nearly 10% over the last 5 years and we will continue to make women feel included and welcomed as they ride with us on the open road, trail, snow or water.”

“I am thrilled that Polaris is partnering with International Female Ride Day again for 2023,” said Vicki Gray, founder of IFRD. “Their support has been and continues to be invaluable in propelling…