Yamaha Motor Co. Ltd and Valentino Rossi Sign Brand Ambassador Agreement

IWATA, JAPAN – May 1, 2023 – (Motor Sports NewsWire) – Valentino Rossi fans all over the world will be thrilled by the announcement that their hero will be once again officially representing Yamaha. After 16 years of racing partnership, the nine-time World Champion has entered into an agreement with Yamaha Motor Co., Ltd. as an official Yamaha Brand Ambassador.

Gerno di Lesmo (Italy), 29th April 2023 – Yamaha Motor Co., Ltd. are delighted to announce they have a signed a multi-year ambassador service agreement with Valentino Rossi, making the nine-time World Champion an official Yamaha Brand Ambassador.

Yamaha and Rossi’s epic story started with that iconic victory at The Doctor’s first GP race for Yamaha in South Africa in 2004. From there on in the partnership got to experience lots of thrilling racing action and many great moments in the paddock and off the track, securing 142 podiums, celebrating 56 GP victories, and winning four MotoGP World Championship Titles in 2004, 2005, 2008, and 2009 on the way, which all goes to demonstrate that Rossi and Yamaha are undeniably linked.

Rossi’s astounding achievements, unparalleled passion for racing, and unrivalled charisma make up a huge part of Yamaha’s and MotoGP’s heritage. They earned the Italian, who is recognised the world over, the epithet “GOAT” (Greatest of All Time).

Rossi retired from MotoGP after the 2021 season but immediately expressed his desire to keep riding Yamaha bikes for training and leisure and his interest in becoming a Brand Ambassador for Yamaha.

Tetsu Ono, General Manager Motorsport Strategy Division, Yamaha Motor Co., Ltd.
“First and foremost, I would like to take this opportunity to express my gratitude to Valentino for continuing our partnership. Yamaha is very proud to have Valentino as a brand ambassador, perhaps even more so since the desire to become one came from him personally. To have a nine-time World Champion’s seal of approval is the best recommendation you can get as a motorcycle brand. It’s a testament to the product quality and the company culture at Yamaha. Yamaha continuously strives to bring Kando* to its clientele. We are pleased that Valentino, the motorcycle racing GOAT, feels so enthusiastic about riding Yamaha’s powered two-wheel vehicles, and that he is happy to work in a close partnership with Yamaha again. Yamaha enters this agreement with the full intent to meet Valentino’s needs where it comes to powered two-wheelers…