VALCOURT, QUEBEC, CANADA – December 19, 2023 – (Motor Sports NewsWire) – BRP Inc. (TSX: DOO, NASDAQ: DOOO) marks an important milestone in its history by celebrating 20 years of adventure, innovation and growth. BRP’s adventure began on December 18, 2003, when it was launched as a standalone company. Its mission, which remains the same today, was to create new ways to move people and redefine powersports riding experiences so that they are measured by emotion rather than distance.
20 years of growth1
BRP has experienced exceptional growth. In 20 years, the company has tripled its global market share, becoming the world’s leading powersports original equipment manufacturer (OEM). It has grown from 7,500 to 23,000 employees in 26 countries. Revenues have more than quadrupled from CAD 2.4 billion to over CAD 10 billion, and BRP now offers 8 diversified product lines covering all seasons and catering to the whole family, from pure adrenaline enthusiasts to weekend adventurers.
“I’ve had the privilege of being President and CEO of BRP since its founding. When Bombardier made the decision to sell its recreational products division 20 years ago, I told all the employees that this was our chance to prove to the world that we could succeed as a standalone company,” said José Boisjoli, President and CEO of BRP. “Today, one out of every three powersports products sold in the world carries the BRP logo. We took bold risks to deliver the best experiences to our rider communities across all of our product lines.”
BRP has established itself as an innovative company, challenging industry norms. From the Ski-Doo REV platform that transformed the snowmobile experience, to the Sea-Doo Spark that redefined entry-level personal watercraft, the side-by-side vehicles that challenged performance and racing standards, and the Can-Am Spyder and Ryker that shaped the three-wheel category, BRP has consistently pushed the boundaries of technology, design and of the riding experience.
The global expansion of BRP, which is still headquartered in Valcourt, Quebec, is not limited to its products. With a network of nearly 3,000 dealers worldwide, BRP now sells its products in 130 countries. The company has strengthened its ties with strategic partners and invested in communities around the world, from Valcourt, Quebec, to Finland, Mexico, and the United States. BRP’s manufacturing footprint has grown from 7 to 14 sites worldwide.
“We grew together with…
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