Formula 1 Racing

Why Alpine is bringing in a ‘non-Formula 1 guy’ to help run its team · RaceFans

Bruno Famin, Alpine, 2024

While Bruno Famin initially took charge as Alpine team principal on an interim basis in the latest overhaul of their management last year, he has now taken full charge of the Renault-owned squad.

Famin is also Alpine’s vice president for motorsport, meaning he is responsible not only for Alpine’s F1 team but also its return to the top Hypercar division of the World Endurance Championship.

The only other team contesting both series is Ferrari, and while its operations are contained entirely within its Maranello base, Alpine continues to operate the same split between its F1 chassis division at Enstone in the UK and its power unit factory at Viry-Chatillon in France.

Therefore ahead of the 2024 season Famin, who is also Alpine’s vice president for motorsport, has made a pair of appointments to help him juggle the demands of his role. New chief operating officers will take charge at Enstone and Viry.

Famin’s appointments “will help in the day-to-day operations”

While Viry’s operations director Audrey Vastroux, a long-serving Renault employee, is being promoted to the COO position, Alpine has looked elsewhere to fill the same role at Enstone. It has hired John Woods from Lotus Cars, who will take over the position next month.

Famin, who joined Alpine as executive director at Viry in 2022, says the hires will help him to continue making the improvements to the team’s operations. He decided these were necessary after conducting a review of their performance in the wake of the ousting of former team principal Otmar Szafnauer and long-serving sporting director Alan Permane last year.

“When I became team principal in mid-2023 we really focused on the track team to take it to another step,” said Famin at the launch of the team’s new F1 and WEC cars yesterday. “We saw that we were already making some interesting progress, but there are still a lot of room for improvement across the whole team and that will be my number one priority as a team principal in addition to my role of Alpine VP for motorsport.

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Famin says the pair will be vital points of contact for him at the two factories while he juggles the demands of two dozen grands prix plus eight WEC rounds – some of which clash – over the course of 2024.

Alpine A524 launch, 2024
Alpine competes in both WEC and F1

“I really hope that having two COOs in Enstone and in Viry will really be a strong support both for me and for everybody on-site,” he told media including…

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