Sheffield Financial and BRP extend long-term retail financing partnership in the United States

WINSTON-SALEM, NC – April 9, 2024 – (Motor Sports NewsWire) – Sheffield Financial, a division of Truist Bank, and BRP US Inc. (BRP) are pleased to announce the renewal of their long-term retail financing agreement in the United States. This extends a partnership that began in 2009, reaffirming both parties’ dedication to providing competitive financing options to BRP dealers and customers.

With over 30 years in equipment lending, Sheffield Financial’s retail financing is a proven platform for streamlined financing of BRP powersport products. BRP dealers benefit from seven days a week “live” dealer support, competitive rates, rapid funding, and flexible loan terms, enhancing their customers’ buying experience with clear, competitive, and fast financing.

BRP dealers have access to Sheffield Financial’s newest technology, including a mobile-friendly online prequalification and a unique dealer URL and QR code. These tools can seamlessly integrate across various marketing channels, including websites, text messages, emails, showroom hang tags, and more. BRP customers benefit from a fast online prequalification decision with no impact to their credit, enabling them to effortlessly transition to formal financing, either online or at a BRP dealer.

“As a trusted BRP partner, Sheffield Financial is excited to continue offering innovative financing options that drive growth and success for BRP dealers and enhances the purchasing experience for BRP powersport and marine enthusiasts,” said Susan Andersson, Head of National Accounts at Sheffield Financial.

“Going on 15 years of partnership with BRP and our dealers, Sheffield has helped a wide range of consumers and outdoor enthusiast access ownership of our industry-leading products and create memories with their friends and family,” said Sandy Scullion, President, Powersports and Marine, at BRP. “We look forward to continuing working with Sheffield to offer financing products that are competitive and that elevate the experience at the dealership.”

The agreement renewal between Sheffield Financial and BRP represents a significant milestone in the long-term partnership, setting the stage for continued mutual growth together. BRP dealer and customers can expect continued innovative retail financing options from Sheffield Financial as they explore the outdoors with BRP products.

About Sheffield Financial

Sheffield Financial, a division of Truist Bank, Member FDIC, is a trusted leader…