In the midst of the digital transformation, Formula 1 is no stranger to innovative technologies. But what new technologies are driving Formula 1 broadcasting and live streams to new heights? Let’s take a look.
Immersive Broadcasts
Motor-inspired entertainment has long since been a popular theme, so much so that it has spawned a wide range of different media, from TV shows like Top Gear to films like Gran Turismo and even online casino games. Players in the UK can find online slot games such as Road Rage, Hotline 2, and Cursed Knight Rider, which uses symbols of sleek motors and road signage along with fast-paced slot game mechanics. This provides car enthusiasts with an authentic, engaging, immersive, car-themed experience. Similarly, F1 has continued to trial different technologies that can make their broadcasts more immersive for viewers.
One of these innovative technologies involves tracking all the key aspects of the cars within any given race. These statistics and telemetry are typically only transmitted to the team in the pits. However, F1 TV broadcasts statistics such as tyre pressure, tyre usage, leaderboard data, and live driver maps in real-time, overlaid as a graphic during the live stream, as well as historical data that can be used for comparison to predict drivers’ trends and styles. This provides audiences with real-time updates throughout the race and more in-depth commentary, making for more immersive broadcasts that make audiences feel more connected to the race at hand.
Personalisation Opportunities
Artificial intelligence (AI) is somewhat of a buzzword at the moment. The technology is rapidly progressing and is being used in many different applications, not least for personalising virtual experiences. F1 is no stranger to AI technology, already using it to provide automated closed captions and subtitles in British English, Spanish, and French. The AI utilises Amazon Transcribe’s automatic speech recognition technology to reduce the delays associated with manual transcription and translation.
In June 2024, F1 and Amazon teamed up again with the AI ‘Statbot’, which provides presenters with trivia and racing data. It is thought that audiences will be able to select what statistics, data, trends, and insights they want to see during the broadcast, allowing for
Click Here to Read the Full Original Article at Paddock Magazine…