The Swiss luxury watchmaker is pleased to introduce the TAG Heuer Monaco Chronograph Racing Green, a continuous representation of the racing heritage of TAG Heuer and a second chapter in the Racing Monaco story. The new TAG Heuer Monaco Chronograph Racing Green joins the TAG Heuer Monaco collection to celebrate the racing cars and their iconic liveries, this time honouring the British colours.
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The Racing Spirit of the TAG Heuer Monaco
TAG Heuer has always been among the timekeepers most closely associated with racing, and the TAG Heuer Monaco collection embodies this ideal. When the brand introduced the model in 1969, it revolutionized the watchmaking industry. Unlike any other watch on the market, the timepiece featured the first square-cased water-resistant chronograph, which housed the revolutionary Calibre 11 movement. More than a bold design statement – the TAG Heuer Monaco was named after the legendary principality that hosts one of Formula 1’s most renowned races. This relationship has held a special place in the brand’s heart and history and remains a significant aspect of TAG Heuer’s identity to this day.
To many, the TAG Heuer Monaco will always be associated with one of the greatest actors of his generation, Steve McQueen. In 1970, while filming the movie Le Mans, the Hollywood superstar chose to wear the same racing suit and watch brand as professional driver and personal trainer Jo Siffert. By doing so, McQueen aimed to embody the role of an authentic racing driver and quickly became a style icon in his own right, proudly sporting a Heuer Monaco timepiece. This connection to a Hollywood legend adds a layer of storytelling and emotional appeal to the TAG Heuer Monaco Chronograph Racing Green, making it a must-have for any watch enthusiast.
Over the years, the TAG Heuer Monaco has continued to evolve, incorporating new materials, technologies, and design elements that make it an actual work of art, swiftly becoming a symbol of the brand’s avant-garde spirit. This latest version, the TAG Heuer Monaco Chronograph Racing Green, is no exception, as it continues to pay homage to the incredible racing heritage and the indelible mark that the Maison has left on the discipline following its Racing Blue peer from 2023.
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