MSF Wins Nonprofit Communications Campaign of the Year Grand Prize

IRVINE, CA – October 9, 2024 – (Motor Sports NewsWire) – The Motorcycle Safety Foundation won Ragan PR Daily’s 2024 Grand Prize award for Nonprofit Communications Campaign of the Year for its team’s comprehensive efforts significantly boosting MSF’s mission of promoting rider education, training, and motorcyclist safety.

MSF bested seven other finalists in the Grand Prize category. MSF’s Communications Team was also recognized as finalists in the Advocacy or Awareness Campaign category, and earlier in the year, were finalists in Ragan PR Daily’s Content Marketing Awards for Strategy of the Year.

“This was an unbelievable effort among our team,” said Jacqueline Peterson, MSF Vice President, Communications. “This campaign would have been a behemoth lift for any team, let alone our small but mighty team of six, who also had their daily work to fulfill. The team also worked with a very limited budget, so a lot of the work was accomplished through creativity and perseverance.”

“It just shows how passionate we are about motorcyclist education and safety,” said Christy LaCurelle, MSF President and CEO. “While I’m incredibly proud of our Communication Team’s hard work, I want to thank the thousands of RiderCoaches, Coaches, and our training community for their dedication to helping others learn to ride and to be safe — and for sharing your stories. Our achievements are only possible because of you.”

MSF’s Communications Team worked to build national recognition of rider education, to increase visibility of motorcyclists, to reinforce safe riding practices, and to encourage new riders to start with proper training. Leveraging the organization’s 50th anniversary, the team launched “50 Stories of Riding,” sharing 50 personal motorcycling stories from MSF-certified coaches and former students for 50 weeks. Some stories also featured influential figures who were also MSF-graduates, such as actor Ian Ziering, Vogue editor Corey Seymour, BuzzFeed producer Joyce Louise-Jean, and HGTV star Anthony Carrino.

MSF also organized RIDE Days across the nation, offering new riders their first experience with motorcycles and building awareness of the importance of formal rider education and training.

To reach the general public, MSF used PSA spots, syndicated stories, and targeted social media campaigns. MSF also sponsored a satellite media tour with comedian Alonzo Bodden to spread safety messages during Motorcycle Safety…